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Trade marketing manager

13 Июля 2021


  • To develop, implement, maintain and improve trade marketing tools, allocate the necessary budget in order to be able to gather distribution and sales information or to get incentive programs in place.
  • To propose adapted marketing tools for launch of new products: Commercial presentations, internal training, sales support tools (brochures, videos, POS, product sheets), web content management
  • To define the objectives, the activity plan and the budget for the appointed channels, taking into account the business plan and marketing strategy
  • To define and formulate observations and recommendations through analysis of sales data and through monitoring the success of the trade marketing activities
  • To initiate and realize local or regional trade marketing actions and promotions on the basis of the recommendations, in consultation with general management
  • To ensure the performance monitoring of the product offer (milestones, budget, timing, revenue…), and make recommendations to improve offer presentation and sales impact
  • To initiate activities to expand the seller base, so to increase the channel coverage and market penetration and gain market share
  • To make benchmark with our competitors and extend best Practices

Your profile:

  • Master degree in Pricing / Marketing or related field
  • Minimum of 5 years of experience in Trade Marketing in Multichannel sector
  • Fluent English and international exposure experience is required
  • Customer oriented : capability to understand customers’ requests (internal/external customers)
  • Formulates, as a recognized authority, solutions across multiple disciplines to effectively achieve goals together.
  • Good communication and interpersonal skills
  • A professional, positive and enthusiastic attitude, with the ability to be a team player
  • Problem solving
  • Organizational skills.
  • Creativity and initiatives

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