To develop, implement, maintain and improve trade marketing tools, allocate the necessary budget in order to be able to gather distribution and sales information or to get incentive programs in place.
To propose adapted marketing tools for launch of new products: Commercial presentations, internal training, sales support tools (brochures, videos, POS, product sheets), web content management
To define the objectives, the activity plan and the budget for the appointed channels, taking into account the business plan and marketing strategy
To define and formulate observations and recommendations through analysis of sales data and through monitoring the success of the trade marketing activities
To initiate and realize local or regional trade marketing actions and promotions on the basis of the recommendations, in consultation with general management
To ensure the performance monitoring of the product offer (milestones, budget, timing, revenue…), and make recommendations to improve offer presentation and sales impact
To initiate activities to expand the seller base, so to increase the channel coverage and market penetration and gain market share
To make benchmark with our competitors and extend best Practices
Your profile:
Master degree in Pricing / Marketing or related field
Minimum of 5 years of experience in Trade Marketing in Multichannel sector
Fluent English and international exposure experience is required
Customer oriented : capability to understand customers’ requests (internal/external customers)
Formulates, as a recognized authority, solutions across multiple disciplines to effectively achieve goals together.
Good communication and interpersonal skills
A professional, positive and enthusiastic attitude, with the ability to be a team player
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