Обязанности:
- Create PR strategy & tactic plan dedicated to the products / technologies and its execution;
- Ability to create non-standard ideas dedicated to the product launches and its execution;
- Analyze the brand media presence and all the key competitors;
- Monitor trends, cases and activities of the main competitors on behalf of media & social media (YouTube) presence;
- Track & do comprehensive actions to grow our product presence and loyalty from the audience by all possible PR tools;
- Be responsible for communication with media and manage IT KOL’s on behalf of brand on a daily basis;
- Initiate interviews, comments, reviews and other publications with TOP IT media & bloggers;
- Search & create new real time PR topics and newsbreaks relevant to the media with further pitching;
- Do media & KOLs mapping and lead loyalty program;
- Build strong and long-term relationships with the journalist and bloggers;
- Manage special projects & other creative PR projects (PR stunts, creative mailings, etc.) from brief to report analysis;
- Be responsible for PR events such as press conferences, exhibitions, press tours and others;
- Support trade marketing, social media and advertising activities through all PR channels in frame of real time PR approach;
- Have ability to edit and rewrite press releases, articles and other publications dedicated to the brand / company, more over to prepare it from the scratch;
- Be responsible for agency management, maintain and coordinate day-to-day work with the agency, control results and achievements;
- Control all reports: daily digest, statuses on behalf of product launches, weekly, monthly, quarterly reports;
- Document flow: acceptance, campaign management, etc.
Требования:
- A bachelor’s degree or above (PR or journalist preferably);
- At least over 5 years of relevant experience;
- Corporate & Product PR experience, internal communications as a bonus;
- Experience in IT & e-commerce companies with relevant experience;
- Extensive experience in media relations and a strong network of high level media contacts;
- Strong relations with journalists: IT media & bloggers (required), business, general interest, lifestyle and others as a bonus;
- Excellent written and verbal communications skills both in Russian and English;
- Strong command of the English language (Advanced or above);
- Creative and non-standard approach with critical thinking abilities;
- Detailed project management skills;
- Self-motivated, possess a positive team-player attitude and passionate about consumer technology;
- Skilled in multi-tasking, delivering under timelines, adapting quickly to change;
- Proven ability to understand business challenges and formulate effective communications strategies that support the audience needs and business goals;
- Professional knowledge of Microsoft Office (strong Excel, Word and PPT skills is a must).
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