Обязанности:
• CX (Customer Experience): Analyse market best-practices (local & international), Initiate, develop and implement premium CX activities:
- offline experience (premium handover, individual consultancy & presentation, hospitality, UGC generation activities etc.)
- loyalty program (investigate current status, ensure main privileges activation at all partners)
- CRM activities
• Ensure Online experience in line with best practice (websites audit, improvements implementation, transparency in reporting, performance campaigns efficiency tracking and optimization based on customer data);
• Develop and control COOP marketing activities:
- design 360 campaigns together with partner and sales team, set KPI;
- ATL + Digital + Social + Events (new product launches and ongoing promo campaigns);
- develop and verify creative layouts;
- track KPI fulfillment, analyse and grow efficiency.
• Handle COOP budget by account;
• Generate SAP docs (requests for budget accrual in SAP) & COOP activities monitoring;
• Document flow.
Требования:
• 2+ years of experience in a similar position (Partners Marketing/Comunication Marketing);
• Desirable:
- Experience with durable (e.g. consumer electronics) goods markets
- Experience with Premium (!) brands
- Experience with major International Company / Brand
• Experience in Marketing Media planning & Succesfull Activations of new product Launches (Online|offline);
• CX (Customer Experience): offline experience & loyalty program;
• Presentation & Reporting to Top Management;
• Budget planning & maintenance.
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